Dr. Amory B. Lovins, a MacArthur Fellow and consultant physicist, has advised the energy industry as well as other industries for 35 years in addition to advising the U.S Departments of Energy and Defense. His work in 50+ countries has been recognized by the "Alternative Nobel," Blue Planet, Volvo, Onassis, Nissan, Shingo, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, ten honorary doctorates, honorary membership of the American Institute of Architects, Foreign Membership of the Royal Swedish Academy of Engineering Sciences, and the Heinz, Lindbergh, Jean Meyer, Time Hero for the Planet, and World Technology Awards. He advises industries and governments worldwide, and has briefed 19 heads of state. He co-founded and leads Rocky Mountain Institute (www.rmi.org), an independent, market-oriented, entrepreneurial, nonprofit, nonpartisan think-and-do tank that creates abundance by design. Much of its path-finding work on advanced resource productivity and innovative business strategies is synthesized in Natural Capitalism (www.natcap.org), which was published by Shanghai Popular Science Press and which he co-taught at Peking University in 2002.

More than 80 Fortune 500 firms have lately used or invited RMI's consultancy. RMI earns much of its revenue from such programmatic enterprise, including the super-efficient redesign of over $30 billion worth of facilities in 29 sectors, and has spun off five for-profit firms, including E SOURCE (www.esource.com), Fiberforge (www.fiberforge.com) and Bright Automotive (www.brightautomotive.com). His 28th book, an Economist book of the year in 2002, was Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size (www.smallisprofitable.org). His Pentagon-cosponsored 29th book (2004), now being implemented by the private sector, is Winning the Oil Endgame (www.oilendgame.com), whose Chinese edition will be published in late 2008 by Tsinghua University Press.