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The new Coca-Cola Retailing Research Council study offers an entirely fresh look at great store performance, i.e., one that goes well beyond the traditional bottom line. You'll see how three factors, i.e., store sales versus sales potential, a new measure of customer loyalty, and strong employee loyalty combine to set the really great-performing stores apart from those that just produce a solid profit. You'll also learn about the Four Management Practices that are always found in great-performing stores but are uncommon on non-existent in lesser-performing stores. This new learning will help you create more value at a store whether you operate just one or 100.

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